About Latitude 21

Our Story

Latitude 21 was born from a deep respect for the wisdom of Hawaiian healing traditions and the power of plant-based skincare. Our founders are committed to sustainability, authenticity, biodynamics and delivering products that truly nurture the skin, and the soul.

Why Latitude 21?

At Latitude 21, farm-to-face isn’t a trend, it’s our truth. Every botanical is planted, harvested, and crafted on our farm, allowing us to oversee the full journey from soil to skin. This direct connection ensures unmatched freshness, purity, and potency in every bottle — nurturing not just your skin, but the spirit of the land it came from.